What is Amazon CloudWatch?

Amazon CloudWatch is a monitoring and observability service provided by Amazon Web Services (AWS). It allows you to collect, monitor, and analyze metrics, logs, and events from your cloud resources and applications in real-time.

What is Google Ads?

Google Ads, formerly known as Google AdWords, is a platform provided by Google that allows advertisers to display ads on its search engine results pages (SERPs) and across its network of partner websites. It uses a pay-per-click (PPC) model, where advertisers only pay when someone clicks on their ad.

Integration of the two through API or SDK

By integrating Amazon CloudWatch with Google Ads through API or SDK, you can gain better visibility into the performance of your ads and make more informed decisions about your advertising strategy.

With this integration, you can:

• Monitor the performance of your ads in real-time
• Identify trends and patterns in your ad performance
• Set up automated alerts for when certain conditions are met
• Use data from CloudWatch to optimize your ad campaigns

Problems their integration solves

Integrating Amazon CloudWatch and Google Ads solves several problems that advertisers commonly face:

• Difficulty in tracking and analyzing ad performance
• Limited visibility into ad performance in real-time
• Inability to identify trends and patterns in ad performance
• Lack of ability to set up automated alerts for certain conditions
• Difficulty in optimizing ad campaigns based on data