Zoho CRM

Zoho CRM is a cloud-based customer relationship management software that helps businesses manage their leads, contacts, deals, and marketing campaigns in one place. It provides tools for sales automation, email marketing, social media management, and analytics.

Google Ads

Google Ads, previously known as Google AdWords, is an online advertising platform that allows businesses to create and display ads on Google search results and other websites that partner with Google. It provides tools for keyword research, ad creation, bidding, and performance tracking.

Integration of Zoho CRM and Google Ads

Through API or SDK, Zoho CRM and Google Ads can be integrated seamlessly to provide a unified platform for managing customer data and advertising campaigns. This integration allows businesses to:

• Import customer data from Zoho CRM to Google Ads for better targeting
• Create custom audiences in Google Ads based on Zoho CRM data
• Track advertising performance and customer behavior in Zoho CRM
• Automate lead generation and nurturing with the help of Zoho CRM workflows

Problems their integration solves

Before the integration of Zoho CRM and Google Ads, businesses had to rely on multiple tools and platforms to manage their customer data and advertising campaigns. This resulted in data silos, inconsistent messaging, and missed opportunities to reach the right audience at the right time.

By integrating Zoho CRM and Google Ads, businesses can now streamline their marketing and sales efforts, align their messaging and targeting, and gain insights into their customer journey from first touch to sale.