What is Marketo?

Marketo is a popular marketing automation platform used by businesses of all sizes. It offers a wide range of features such as lead management, email marketing, social media management, and more.

What is AWS Lambda?

AWS Lambda is a serverless computing platform provided by Amazon Web Services. With Lambda, you can run code without provisioning or managing servers. It automatically scales your application based on the incoming traffic.

Integration of Marketo and AWS Lambda

You can integrate Marketo with AWS Lambda using either API or SDK. The most common approach is to use the Marketo REST API to send data to Lambda.

AWS provides an API Gateway service that can easily integrate with Lambda. You can create a new REST API in API Gateway and configure it to trigger your Lambda function whenever there is new data from Marketo.

Alternatively, you can use the Marketo SDK for AWS Lambda. This SDK gives you direct access to Marketo's API within your Lambda function.

Problems their integration solves

The integration of Marketo and AWS Lambda solves several problems for businesses. The first problem is scalability. With Lambda, you can handle a large volume of data without worrying about server capacity.

Secondly, the integration provides real-time data processing. Whenever there is a new lead or data from Marketo, Lambda can process it immediately and trigger the appropriate actions.

Finally, integrating Marketo and AWS Lambda provides cost savings. Since you only pay for the compute time used by your Lambda function, you can save costs compared to running your servers.

Conclusion

The integration of Marketo and AWS Lambda provides several benefits for businesses. With the ability to scale, process data in real-time, and save cost, organizations can take their marketing automation to the next level.