How Greenhouse and Facebook Custom Audiences Are Powering Marketing

Greenhouse is a cloud-based recruiting and applicant tracking system that helps organizations to find, interview and hire the best talent. Facebook Custom Audiences is a powerful advertising tool that allows marketers to target their ads to specific groups of people who are already interested in their products or services. By integrating Greenhouse with Facebook Custom Audiences through API or SDK, organizations can power their marketing campaigns and solve a lot of problems.

Integration of the Two

The integration of Greenhouse and Facebook Custom Audiences allows organizations to use applicant data from Greenhouse to create highly targeted Facebook ads. Specifically, job applicants who have already shown interest in an organization's brand can be used to create a Custom Audience in Facebook. This Custom Audience can be used to target ads to people who have already shown an interest in the company.

To integrate Greenhouse with Facebook Custom Audiences, organizations can use an API or SDK provided by Facebook. These tools allow developers to create their own applications that can be used to access Facebook data and build custom solutions.

Problems Their Integration Solves

Marketers are always looking for ways to improve targeting and increase conversions. The integration of Greenhouse with Facebook Custom Audiences solves several problems, such as:

• Reducing ad spend by targeting only people who are interested in the company
• Increasing conversion rates by showing ads to people who are more likely to be interested in the offer
• Improving the applicant experience by using data from Greenhouse to create more relevant and targeted ads
• Enhancing brand awareness by reaching out to people who have already shown an interest in the company

Conclusion

The integration of Greenhouse and Facebook Custom Audiences is a powerful combination that can help organizations improve their marketing campaigns. By using applicant data from Greenhouse to create highly targeted Facebook ads, organizations can reduce ad spend, increase conversion rates, and improve the applicant experience. If you're looking to power your marketing campaigns, consider integrating Greenhouse and Facebook Custom Audiences through API or SDK.