About GoTo Webinar and Zoho CRM

GoTo Webinar is a software platform that allows businesses and organizations to host webinars and online events. It is a popular tool for lead generation, marketing, and product demonstrations. On the other hand, Zoho CRM is a customer relationship management software that helps businesses manage their sales, marketing, and customer support activities. It is widely used by small and medium-sized businesses.

Integration through API or SDK

Integrating GoTo Webinar and Zoho CRM can be done through the use of API or SDK. API or Application Programming Interface is a set of protocols, routines, and tools used for building software applications. SDK or Software Development Kit is a set of tools, libraries, and documentation used for developing software. API integration involves using the available web services to make the connection between the two platforms, while SDK integration involves using a software development kit to create an interface between the two platforms.

Problems the Integration solves

The integration of GoTo Webinar and Zoho CRM helps businesses improve their lead management and customer engagement processes. It provides a seamless flow of information between the two platforms, enabling businesses to:

• Automatically add webinar attendees as leads in Zoho CRM, and track their engagement and behavior
• Gain insights on webinar attendance and performance from the GoTo Webinar dashboard, and use this to optimize future webinars and improve lead nurturing
• Send follow-up emails and nurture sequences to webinar attendees from within Zoho CRM, based on their behavior and engagement during the webinar
• Track the progress of leads generated from webinars, and attribute them to the appropriate marketing campaigns or sales activities