Integrating GoToWebinar with SugarCRM 7+

If you're in the business of hosting webinars, then you're probably familiar with GoToWebinar. It's a popular platform that enables you to host webinars, engage with your audience, and generate leads. However, if you're also using SugarCRM 7+ as your CRM, then you may be wondering how you can integrate the two platforms.

Fortunately, GoToWebinar offers an API and an SDK that allows you to integrate it with other applications. This means that you can easily connect GoToWebinar with SugarCRM 7+ and streamline your workflow. Let's take a look at some of the benefits of integrating these two platforms:

Benefits of Integrating GoToWebinar with SugarCRM 7+

• Automated lead capture: When you host a webinar on GoToWebinar, you can automatically capture the contact information of your attendees. By integrating it with SugarCRM 7+, you can ensure that these leads are automatically added to your CRM, without any manual input.
• Improved lead nurturing: Once your leads are captured in SugarCRM 7+, you can set up automated workflows to nurture them further. You can send targeted emails, follow-up calls, and even schedule appointments – all based on the data you have in your CRM.
• Increase conversions: By integrating GoToWebinar with SugarCRM 7+, you can track which leads attended your webinars and which ones didn't. This data can help you identify which leads are more engaged and interested in your product or service, allowing you to focus your efforts on them and increase your conversion rates.

How to Integrate GoToWebinar with SugarCRM 7+

Integrating GoToWebinar with SugarCRM 7+ is relatively straightforward. Here are the steps:

1. Enable the API feature in your GoToWebinar account.
2. Create a developer account in SugarCRM 7+ and obtain an API key.
3. Use a third-party integration tool, such as Zapier, to connect the two platforms.
4. Set up the integration to automate lead capture and sharing between the two platforms.

Conclusion

Integrating GoToWebinar with SugarCRM 7+ can help you streamline your workflow, improve your lead nurturing, and increase your conversion rates. By automating the lead capture and sharing process, you can save time and focus on what really matters – engaging with your leads and closing more deals.