GoTo Webinar

GoTo Webinar is a popular platform for hosting webinars, which enables businesses and organizations to easily create and host webinars. It allows you to create and customize the registration page, invite participants, and send reminders and follow-up emails. The platform also provides features such as screen sharing, Q&A sessions, and poll creation.

Instagram Custom Audiences

Instagram Custom Audiences is a powerful tool that helps advertisers target a specific audience on Instagram. It enables businesses to create custom lists of users based on their interactions with the business, website visits, and more. This allows for more precise targeting of ads to people who are most likely to convert.

Integration of the Two through API or SDK

By integrating GoTo Webinar with Instagram Custom Audiences through an API or SDK, businesses can easily retarget webinar attendees with Instagram ads. This integration enables businesses to build custom lists of webinar attendees and target them with Instagram ads based on their interests, behaviors, and demographics.

Problems their integration solves

One of the biggest challenges for businesses is getting people to attend their webinars. By integrating GoTo Webinar with Instagram Custom Audiences, businesses can retarget those who attended a previous webinar and those who registered but did not attend. This improves the chances of getting more attendees for future webinars.

Conclusion

The integration of GoTo Webinar and Instagram Custom Audiences is a game-changer for businesses looking to improve their webinar attendance and retarget their audience with relevant Instagram ads. It enables businesses to create custom lists of webinar attendees and target them with the right message at the right time. By leveraging the power of these two platforms together, businesses can get the most out of their advertising efforts and maximize their ROI.