Integration of GoTo Webinar and Amazon SES

GoTo Webinar is a web-based platform that allows companies to conduct online webinars, meetings, and video conferences. On the other hand, Amazon SES (Simple Email Service) is a cloud-based email service that allows companies to send and receive emails securely.

Integrating GoTo Webinar and Amazon SES through API or SDK is an excellent way for companies to maximize their usage of both services. The integration allows companies to automatically send emails to webinar attendees, promote upcoming events, and send follow-up emails after the webinar has ended.

Problems their integration solves

The integration between GoTo Webinar and Amazon SES solves various problems that companies might encounter during their webinar marketing campaign. One of the significant problems is that many attendees forget to attend the webinar even after they had registered for the event. With the integration, companies can send automatic email reminders to them, and it reduces the number of no-shows.

Another problem is that sending follow-up emails to attendees can be a time-consuming and tedious task for the marketing team. With the integration, the marketing team can create email templates once, and they can automate the process of sending follow-up emails to attendees who attended or didn't attend the webinar.

Conclusion

In conclusion, integrating GoTo Webinar and Amazon SES through API or SDK can help companies improve their webinar marketing campaigns. It automates the process of sending reminders, promoting upcoming events, and sending follow-up emails to attendees, which ultimately leads to better engagement, attendance rates, and more satisfied customers. Integration is easy and straightforward. Companies can start integrating these services today to reap the benefits of a successful webinar marketing campaign.