Facebook Custom Audiences Integration with SugarCRM 7+

Facebook Custom Audiences is a powerful tool that allows advertisers to target specific groups of people on Facebook with their ads. SugarCRM 7+ is an equally powerful Customer Relationship Management (CRM) system that allows businesses to manage their customer interactions and to optimize their sales and marketing strategies.

Integrating these two platforms can unlock new opportunities for businesses that are looking to target their existing customers and prospects with customized advertising.

Integration of Facebook Custom Audiences and SugarCRM 7+

The integration of Facebook Custom Audiences and SugarCRM 7+ can be accomplished through the use of Application Programming Interfaces (APIs) or Software Development Kits (SDKs). APIs enable information to travel between different platforms and allow developers to create custom integrations. On the other hand, SDKs provide pre-made code blocks for developers to use to create integrations faster.

With the integration in place, businesses can create Custom Audiences from their customer information stored in SugarCRM 7+. Data such as name, email address, phone number and more can be used to create precise Facebook Ads that are hyper-targeted only to current customers or potential customers that share certain characteristics with them.

Problem solved by the Integration

The integration of Facebook Custom Audiences and SugarCRM 7+ solves two major problems that businesses face.

Increased Advertising Efficiency

One of the most significant benefits of the integration is increased advertising efficiency. By targeting existing customers and prospects who share similar characteristics, this means that businesses can significantly increase their chances for conversion compared to advertising to a general audience.

Improved Customer Engagement

Another significant problem solved by the integration is customer engagement. By using the data from SugarCRM 7+, businesses can personalize their ads to match customer interests and preferences. This level of personalization ultimately leads to stronger engagement from customers.

Conclusion

Integrating Facebook Custom Audiences with SugarCRM 7+ provides businesses with an effective and efficient way to target their existing customers and prospects while also improving engagement rates. It’s a powerful combination that can help businesses drive better results for their advertising and sales efforts.