What are Facebook Custom Audiences?

Facebook Custom Audiences is a powerful advertising tool that allows businesses to target specific groups of people who have shown interest in their products or services. The tool is based on the customers' data, which you import to Facebook and create an audience based on it. The audience can comprise of previous customers, potential customers, and website visitors, among others.

What is Shopify?

Shopify is an e-commerce platform that enables businesses to create a professional online store and sell their products. The platform offers various features such as customizable templates, payment and shipping solutions, and mobile optimization, among others.

Integration of Facebook Custom Audiences with Shopify

Facebook Custom Audiences integration with Shopify is done through the use of Application Programming Interface (API) or Software Development Kit (SDK). To integrate the two, you need to have an active Facebook Business Manager account and a Shopify account. Once these accounts are linked, you have access to the customer's data which you can use to create Facebook Custom Audiences.

Problems their integration solves

The integration of Facebook Custom Audiences with Shopify solves the following problems:

• Better targeting of customers - Facebook Custom Audiences enables you to target customers who have shown interest in your products, hence increasing the chances of conversion.
• Increased sales - By targeting specific customers, you can increase the sales of your products since you are reaching people who are already interested in what you offer.
• Cost-effective advertising - Since Facebook Custom Audiences targets specific customers, you can reduce advertising costs as compared to mass advertising, where you reach people who are not interested in your products.